Before you start, you should ask yourself, who are your customers, and where can you find them?
Do they search for products and services on the internet? Users often use search engines to find what they are looking for. So it’s important for your business to be easily found online.
When users search for something, they usually already have a clear intention, such as making a purchase. For example, if someone searches for where to buy a nice t-shirt, we can assume there’s a clear business opportunity there.
There are many ways to create an online presence. You can create a website from scratch or use a do-it-yourself web page generator. You could use a content management system, such as WordPress. You could start a blog using a blog-publishing service like Blogger. Or you can create pages on social media, for example, on Facebook or Instagram.
Are you wondering which type to choose? This can be the most tricky part, as you need to look at what you want from a website. so first, think of what you want to achieve with your online presence.
Does your business prefer to have more walk-in customers? So do you just want a website to tell people where your store is located? Or do you want to drive more online sales? Which could mean that you want to create online newsletter/email campaigns.
Alternatively, you may just want people to recognize your product or know about your business. If this is the case then your purpose will determine which types of presence are more suitable. For example, if you own a physical store, like a clothing store, add the location to Google My Business to let thousands of people find it easily on Google Maps and Search.
Social media or messaging apps will allow you to inform your customers of new products or promotions. Therefore this can help drive customers to your website to complete a purchase or simply contact you.
You can sell your products there or on e-commerce marketplaces. As your business expands, building your own website from scratch can help it grow, even more, reinforce your brand, and lend your business more authority and legitimacy online. Being able to customize your website means you can decorate your store in the way that represents your business best.
You can also leverage an off-the-shelf content management system, many are free and easy to get started so it is a popular choice for many people or businesses who want a simple online presence.
Even though there are many options, you don’t need to choose just one. You can use multiple channels at the same time, as long as it aligns with your marketing and brand strategy.
If you already have a website, make sure to keep your content and technology updated, as this can have a huge effect on different aspects of your website for your users which can be negative!
You need to make sure to add your new products, events, or discount information just as you would in an offline store.
At the same time, make sure your web presence is friendly to search engines so that search engines can understand them and people can find them.
Take a look at our basic search visibility checklist to see some of the points we recommend you review on your website for better discoverability on Google Search.
If you don’t have an online presence yet, why not create one? Take your first step to showcase your business online today.
We can help you figure out what website is best for you and your business, so give us a message and we can talk about creating your own bespoke site!