Create Advertising

Again rather self-explanatory, but you know you, your parents know you, your friends do. But does the rest of the city know you? The local butchers?

I doubt it.

You need to spread the word that you are here and you have some good services to offer. I’m probably telling a granny how to suck eggs here, but a lot of people throw up a website, and assume that hundreds of visitors will flock. Unfortunately it is not that easy. You need to research your market and target them with intelligent advertising, to encourage them why your services are so good and why they should part with a nice wad of cash for it.

Some useful resources :

  • AllGraphicDesign – 120 Self Promotion Ideas [http://allgraphicdesign.com/graphicsblog/2007/11/28/120-self-promotion-ideas-for-graphic-designers-freelancers-free-or-almost-free/]
  • IllustrationClass.com – Self Promotion: Concept Card [http://www.illustrationclass.com/?p=91]
  • Computer Arts – Expose Yourself

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