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68 Ideas for your Advertising and Marketing

Coca Cola advert with polar bears

Let’s just cut to the chase, you just want results! So here are some ideas Blueocto has pulled together for your Advertising and Marketing.

If you have any fresh or unique ideas not already in the list, please do get in touch and we’ll add them to the list (with credit of course!).

  • Display advertisements in newspapers
  • Classified listings
  • Magazine article
  • Enter competition
  • Enter awards
  • Trade directory
  • Offer a discount or coupon
  • Radio advertising
  • Write a guest blog post
  • Interview someone in your industry
  • TV advert
  • Phone directories, such as Yellow Pages or Thomsons
  • Advertise in your local supermarket on their community board
  • Leaflet distribution
  • In-person networking
  • Become a mentor
  • Offer a free giveaway
  • Run a competition
  • Large billboard
  • Inside Airport and transport terminals
  • Inside buses and trains
  • Outside of taxis or bicycles
  • Advertise on your fleet (livery)
  • Stickers on street furniture, such as bins or lamposts
  • Create a brochure
  • Appointment cards
  • Merchanise, keyrings, coasters, calendars
  • Advertise on bus shelters
  • Large banner outside your shop
  • Put your products in other shops on shelves
  • Social media
  • Collaborate with someone with cross-over skills or knowledge
  • Email marketing
  • Paid advertising on search engines
  • Paid advertising on social media
  • Trade shows and exhibitions
  • Sponsor a charity
  • Sponsor a conference
  • Send a personalised letter
  • Send a card (thank you)
  • Send a postcard
  • Send a sample of your product
  • Create a fundraiser
  • Setup an industry-related event, for businesses to exhibit or general public to enjoy
  • SMS marketing
  • Street marketing – hand out flyers
  • “clean pavement” advertising on pavements or walls (temp. graffiti)
  • In-home presentations – think Avon, Ann Summers, parties
  • Brochure website
  • eCommerce website
  • Setup a booth or kiosk at business park or shopping centre
  • Create an in-person tour
  • Create a virtual tour
  • Digital TV adverts in a takeaway or GP surgery
  • Recommendation or word-of-mouth
  • Testimonials
  • Product placement on TV show
  • Product placement inside a video game
  • 3D billboard outside
  • Flash mob
  • Cinema adverts
  • Put your service on the packaging of children’s food
  • Make some shopper bags with your logo
  • Posters inside of Lifts
  • Get celebrity endorsement
  • Latch onto a seasonal event like Halloween or Christmas
  • Break a world record
  • Perform a PR stunt
A balloon attached to a grate in the road
Guerilla advertising for the new IT movie
Advertisement on a large building with green paint pouring down the building
Coops Paints “life in full colour” campaign

A FedEx van with livery that looks like a DHL van
FedEx guerilla van livery