As a marketer, your website, and all of your content needs to be search ready or search engine optimised, that’s SEO.
In other words, you’re using an approach that helps your content and any news and information you create to be found by people who use search engines.
Today, that’s pretty much everyone! Consumers are constantly searching online to find products, services, news, information, entertainment, and more.
Almost everything and everyone is online, which has a lot of advantages and disadvantages however we will go through that on a different blog post!
Check out our post on “What is SEO and why do I need it for my website?“
A more official definition of search engine optimisation is, your strategies and tactics to increase the number of people who will visit your website by reviewing a higher placement of your content in the search engine results pages or SERP.
When your website is search engine optimised, then search engines such as Google, Bing, Yahoo, and others will recognise your content and organically your content rises toward the top of the search results pages.
Frankly, after a few pages, consumers simply abandon their search results.
Therefore to ensure your visitors find you and stay engaged, here are 5 Basic SEO Tips which we have picked to help you to be found by your online users.
1. Get your website search engine ready.
Your website is the hub that you want people to find. Therefore, if you’ve spent your time or money on a website, you need to make sure that you adhere to Google’s guidelines, as they will be the main judges when it comes to your SERP placement.
The best two ways to do this, is when you first build your website, is to ensure you have meta tags with keywords in your meta description which will help the search engines to identify the relevant information on your site.
To increase the ability to rank in the search engines, websites also have to be mobile-friendly, which is often called “responsive web design” and it needs to be fast at loading.
2. Create fresh content regularly with top keywords.
Keywords are the words that people use the most frequently to find your content. So choosing them is an important job.
Think, if you were going to search for a product which you sell (if that is the aim of your website), what would you type into Google?
Those keywords are what you need to include on your website.
For example, whether it’s your blog posts, videos, white papers, research reports, webinars, infographics, eBooks, you should have headlines, sub-headlines, descriptions, and body content that contain your keywords.
The more you can use your top keywords in relevant and fresh content, not only will you rank in the search engines, but people may be more likely to link back to your content, which will help your website ranking also.
3. Create more opportunities for website backlinks.
Website backlinks are a strategy to get other credible sources to write about you or to mention your content, including a link back to your website where your original content appeared.
One of the best ways to create backlinks is through public relations.
You can get your original content picked up and covered by industry publications, bloggers, and other online news media outlets.
In addition, interviewing with the media is a great way to have backlinks to relevant content.
4. Develop relevant content that makes sense for your audience.
You have to listen, understand, and learn what excites your customer, what helps them do their jobs and what ultimately solves their problems.
For example, you can use social media as a way to evaluate different conversations in different communities, whether it’s Twitter, Facebook, or LinkedIn.
When you see the same types of questions, issues, concerns, and people asking for helpful content, then you want to create the content that makes you the valuable resource that helps them.
5. Build relationships with influential members of your community or your subject matter experts.
When you have experts contribute to your content and amplify your content through their social media networks, the reach of your content goes much further.
In addition, you’ll increase your opportunity to have more links back to your website and a greater number of people will see your content, and in turn, visit your website.
Ranking in the search engines has always been about really good content that’s relevant and frequently updated.
Are you search engine-ready?
These five SEO tips may help you to create fresh and relevant content and also target customers who will find your content much more easily.
If you are struggling to enhance your website’s SEO then please get in touch with us now. It is so important for a website to be seen by plenty of users online.
We are a business that has been formed by a group of digital marketing experts spanning throughout the digital mix, including; SEO, so we know what we are talking about!